Gartner estimates that 35% of all CRM implementations are now cloud (SaaS) based and that this will grow to over 50% by 2020.
Internet-based technologies have played an important role in the development of modern CRM applications over the last several years. They have been the critical driving force behind the rise of on-demand CRM, and have also enabled on-premises CRM vendors to dramatically simplify deployment and administration.
CRM has become far more accessible as a result; adoption rates have soared, and companies today enjoy unprecedented choice when it comes to how they want to purchase, consume and support their new business applications.
Deployment, nonetheless, is a ‘how’ rather than a ‘what’, and competing CRM solutions are separated by a broader range of considerations than just the choice between on-demand and on- premises.
Additionally, the relative advantage or disadvantage of one deployment type over the other is entirely dependent on each company’s individual objectives and circumstances, which are likely to change over time and vary according to a number of criteria.
To gain a clearer understanding of the context of deployment within overall selection criteria and to learn the key five considerations when selecting on-premises or cloud CRM, get the white paper “CRM: On-Premises vs. On-Demand – 5 Key Considerations“.