CRM Adoption Is Affordable for SMBs, Too
The cloud increases accessibility to CRM users at an affordable price. So why is CRM adoption just 10% to 15% among companies of all sizes?
Unfortunately CRM vendors have not educated corporate America enough on the benefits to be had from CRM. A sales pitch from QuantaCRM aside, CRM has improved greatly in the past 10 years. Even Microsoft has reached far beyond the initial Dynamics CRM promise. But many companies still mistake the three-letter acronym for a four-letter word.
Admittedly small and medium-size businesses that lack experience with cross-functional, cloud-based solutions think CRM adoption is beyond their budgets. Fifty-two percent of respondents to a recent survey by Insightly said they believe CRM is too expensive for their businesses to implement.
And there’s a real fear factor about moving away from an exclusive use of Excel and email. The 85% of SMBs that rely on these general solutions supplement them with manually scribbled notes and think they’re doing the best they can. They think CRM adoption is for companies with big sales teams and grand customer bases. This belief could be holding back their business.
QuantaCRM commits to better informing our clients and SMB fence sitters. We can talk cost. We can talk benefits for mom-and-pop shops to fledgling startups. And we can consult. An unflinching part of our success coaching is keeping you apprised of integrative technology and improved usability while partnering with you to prove a return on your investment.
More small businesses are moving to digital prospecting and sales. Even companies without field sales forces may have remote reps who need immediate, anywhere access to sales and marketing data. Now is the best time to leverage a CRM solution to work for you.