Why buy CRM? Before you decide whether to buy or build CRM, ask yourself these six questions to ensure you understand the costs and benefits of building vs. buying!
You can customize the right CRM system to track pretty much anything you need, but David suggests you start with these 5 fundamental sales metrics!
What customizations can be done to CRM? How is CRM customization done? Should you build CRM customizations in-house, or buy add-ons or contract hours? David offers an intro to CRM customization!
Many salespeople fear automation creates impersonal interactions with customers. But David argues that, done right, CRM automation can help give sales a human touch!
Marketing automation enables small businesses to do more with less. David offers five highly valuable benefits of marketing automation for your business!