by Brian Dunn | White Paper
Today’s customer relationship management (CRM) solutions offer powerful features designed to strengthen marketing campaigns, streamline the sales cycle, and improve sales efficiency. However, these features are only successful when they are being used. Not...
by Brian Dunn | White Paper
The right customer relationship management (CRM) solution can increase sales efficiency, save valuable time, and strengthen marketing programs. This success is based on the ability of your sales and marketing teams to use the solution consistently and...
by Brian Dunn | White Paper
Deploying an innovative customer relationship management (CRM) solution can be very good for business. Unfortunately, some standard CRM implementations fail for a variety of reasons, one of which is overcomplicating the process. Confusion and resistance are a...
by Peter Wolf | Webinar, White Paper
Gartner estimates that 35% of all CRM implementations are now cloud (SaaS) based and that this will grow to over 50% by 2020. Internet-based technologies have played an important role in the development of modern CRM applications over the last several years....
by Brian Dunn | White Paper
Many businesses have chosen to deploy a customer relationship management (CRM) solution with the intent to increase sales and strengthen customer relationships. However, in some cases, leaders are met with resistance, which puts deployment at risk for failure. Here...